Who is...
THE UK'S MOST HATED SALES TRAINER
About Benjamin
Checkout what his client's say here
.Benjamin is an engaging and entertaining trainer and speaker. He will shake up your thinking about your role and function in sales with humour, insight and psychology.
Benjamin is The UK's Most Hated Sales Trainer, but why?
Marketing of course. He made it up. There is no international body that measures hostility towards sales trainers. (should there be?)
Having said that, he does make brutal observations that many in sales recognise and accept as true. Sometimes those truths hurt.
Take, why are most people in sales?
Answer - not by design but by default.
Benjamin qualified as a Barrister and was called to the bar in New Zealand. Did he ever imagine he'd be in sales, let alone teaching it? Nope.
Very few people wanted to be in sales as a kid (there's always the odd exception, so bully for you!). They wanted to be astronauts, lawyers, doctors etc - so what happened, how did they end up in sales?
They grew up, got a degree in Sports Psychology and realised that in the real world no-one would pay them for that knowledge.
They needed a job.
Who's always hiring? That's right, Sales.
They're young, thin, look good in a suit and can string a sentence together whilst not dribbling in the interview. That's all you need to qualify as a sales professional.
So, the fact most people are doing a role that deep down they never wanted to do explains why so many are mediocre to average, at best.
That hurts, but it’s also true.
This is why he’s hated!
.Benjamin is an engaging and entertaining trainer and speaker. He will shake up your thinking about your role and function in sales with humour, insight and psychology.
Benjamin is The UK's Most Hated Sales Trainer, but why?
Marketing of course. He made it up. There is no international body that measures hostility towards sales trainers. (should there be?)
Having said that, he does make brutal observations that many in sales recognise and accept as true. Sometimes those truths hurt.
Take, why are most people in sales?
Answer - not by design but by default.
Benjamin qualified as a Barrister and was called to the bar in New Zealand. Did he ever imagine he'd be in sales, let alone teaching it? Nope.
Very few people wanted to be in sales as a kid (there's always the odd exception, so bully for you!). They wanted to be astronauts, lawyers, doctors etc - so what happened, how did they end up in sales?
They grew up, got a degree in Sports Psychology and realised that in the real world no-one would pay them for that knowledge.
They needed a job.
Who's always hiring? That's right, Sales.
They're young, thin, look good in a suit and can string a sentence together whilst not dribbling in the interview. That's all you need to qualify as a sales professional.
So, the fact most people are doing a role that deep down they never wanted to do explains why so many are mediocre to average, at best.
That hurts, but it’s also true.
This is why he’s hated!
Benjamin Isn't For Everyone
He's Upfront
Loaded with a blend of antipodean charm and brutal frankness, Benjamin’s approach and syle to sales training will transform your understanding, beliefs and behaviours. Be warned - he’s expensive and he doesn’t entertain time-wasters.
He Will Push You
If you’re sensitive or squeamish about your sales process being dissected and its weaknesses exposed, go elsewhere. Be prepared to be pushed further from your comfort zone than you’ve ever been before!
A No Hope Sales Process!
Most sales folk aren't addicted to making money, they are addicted to hope.
The most powerful drug in the world is Hopium, and sales folk crave it. Hope means you keep doing the same thing, over and over, knowing and hoping that occassionally it will pay off (which it does, but it makes you a lottery winner, not a sales professional).
He strips hope from the sales process and replaces with reality.
Reality one - rarely are sales folk in control of the sales process. They react as oppose to direct.
That's not a skill, that's a poor habit that makes for inconsistent outcomes.
The most powerful drug in the world is Hopium, and sales folk crave it. Hope means you keep doing the same thing, over and over, knowing and hoping that occassionally it will pay off (which it does, but it makes you a lottery winner, not a sales professional).
He strips hope from the sales process and replaces with reality.
Reality one - rarely are sales folk in control of the sales process. They react as oppose to direct.
That's not a skill, that's a poor habit that makes for inconsistent outcomes.
Latest Videos, Podcasts & Shows
Benjamin IN ACTION
"I attended Benjamin's "Telephone Prospecting Bootcamp" and I can summarise the experience with 3 words: Enlightening, Empowering and Entertaining…”
If you are considering investing in yourself and you work in any Sales related field, don't hesitate to book this course."
If you are considering investing in yourself and you work in any Sales related field, don't hesitate to book this course."
Adrian McClenaghan MBA
Director of Business Development - Humanscale
Unique features of my
SALES TRAINING
- iconChanging behaviours and beliefs about sales
- iconThe Sales Matrix
- iconSocratic questioning
- iconStop documenting your stupidity
- iconMaking prospects feel comfortable
- iconThe emotional grinder
- iconGetting past the gatekeeper
DON’T HIRE ME !
I’m the Nuclear option for improving sales performance.
I'm serious. Do consider these alternatives first as they're cheaper and easier; Hiring better or firing people. Out source your lead gen. Increase your fees or prices or just do nothing. Believe it or not, but these alternatives are cheaper and less hassle than teaching sales folk to change!
If you've exhausted these, then yes, maybe you should..
If you've exhausted these, then yes, maybe you should..